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Performing a free SEO audit is the best way to understand how your website performs in search engines. It helps you find hidden errors, improve rankings, and attract more visitors. With Society SEO Tools, you can do this without spending money. Let’s break down the process into simple steps.

Start with a Website Crawl

A website crawl is like a health checkup for your site. It shows you how search engines see your pages. Use Society SEO Tools’ Site Crawler to scan your website. This tool finds broken links, missing meta tags, and slow-loading pages.

First, enter your website URL into the crawler. Let it run for a few minutes. Once done, you’ll get a report listing all issues. Focus on critical errors like “404 not found” pages or duplicate content. Fixing these helps search engines crawl your site better.

 

Check Keyword Rankings

Keywords are the words people type into Google to find your content. If your site isn’t ranking for the right keywords, you won’t get traffic. Use Society SEO Tools’ Rank Tracker to see where your website stands.

Add your target keywords to the tracker. Look for keywords where your site ranks on page 2 or 3. These are opportunities to improve. For example, if you rank #50+ for “best free SEO tools,” update your content to make it more detailed. Add FAQs or comparison tables to push it to page 1.

 

Analyze On-Page SEO

On-page SEO includes elements you control on your website. This covers titles, headings, and content quality. Society SEO Tools’ On-Page Analyzer grades each page and suggests fixes.

Titles and Meta Descriptions
Every page needs a unique title and meta description. Titles should include your main keyword and stay under 60 characters. Meta descriptions should summarize the page and encourage clicks.

Headings (H1, H2, H3)
Use only one H1 tag per page (your main title). Break content into sections with H2s and H3s. For example, this post uses “Analyze On-Page SEO” as an H2 and “Titles and Meta Descriptions” as an H3.

Content Quality
Google loves detailed, helpful content. Check if your page answers the user’s query fully. If you wrote “How to Fix Crawl Errors,” include steps, screenshots, and examples.

 

Inspect Technical SEO

Technical SEO focuses on backend issues that affect rankings. Use Society SEO Tools’ Technical Audit feature to uncover problems.

Mobile-Friendliness
Over 60% of Google searches happen on mobile. Test your site using Society SEO Tools’ mobile checker. If your site isn’t responsive, work with a developer to fix it.

Page Speed
Slow sites frustrate users and hurt rankings. The tool’s Speed Test shows load times for desktop and mobile. Compress images, remove unused plugins, and enable browser caching to speed things up.

XML Sitemap and Robots.txt
Ensure your sitemap is submitted to Google Search Console. The robots.txt file should not block important pages. Society SEO Tools can scan both files for errors.

 

Audit Backlinks

Backlinks are links from other websites to yours. High-quality backlinks boost authority, but spammy ones can harm your site. Use Society SEO Tools’ Backlink Analyzer to review your profile.

Look for toxic links from spammy sites. Contact webmasters to remove them or disavow them using Google’s tool. Focus on earning links from trusted sites in your niche.

 

Review Content for Duplicates

Duplicate content confuses search engines. It can split rankings between two similar pages. Use Society SEO Tools’ Content Duplication Checker to find copies.

If you find duplicates, either merge the pages or add canonical tags. For example, if “https://newssocity.com/blog/how-to-perform-a-free-seo-audit-using-society-seo-tools” loads the same content, set a canonical URL to avoid issues.

 

Monitor Competitor Gaps

See what your competitors are doing better. Society SEO Tools’ Competitor Analysis tool shows their top keywords, backlinks, and content strategies.

For example, if a competitor ranks for “free SEO audit checklist” but you don’t create a better version. Add more steps, templates, or video guides to outrank them.

 

Fix Errors and Track Progress

After fixing issues, run the audit again in 2-4 weeks. Use Society SEO Tools’ Progress Report to compare results. Track improvements in rankings, traffic, and crawl errors.

Keep updating content, building quality links, and optimizing technical elements. SEO is ongoing, not a one-time task.

 

Final Tips for a Successful SEO Audit

• Audit your site every 3-6 months.

• Focus on user experience (easy navigation, fast load times).

• Use Society SEO Tools’ free features to stay updated.

Following these steps will turn your website into a search engine magnet. Start your free SEO audit today and watch your rankings grow!